00Matchup intelligence

Know the game better than anyone else at kickoff.

Every coach has a pattern. Every quarterback has a weak spot. Every matchup has a history. See all of it before the ball is kicked.

28
Seasons indexed
1999–2026
1.25M
Plays parsed
play-by-play
179
Situational axes
per coach and quarterback
177
Coaches tracked
head coaches since 1999
84K
Splits computed
per coach, quarterback, and team
01What it is

A modern research tool for the modern league.

NFL research on 28 seasons of data. Every coach, quarterback, and team, with their record in any situation. You see the pattern. You make the call.

It starts in 1999, the first season tracked play by play, and stays inside the modern league of free agency and the salary cap.

02Range

Any coach. Any quarterback. Any team. Any situation.

Three real examples. The same charts exist for every coach, quarterback, and team since 1999.

Andy Reid · venue × condition · 486 games
ColdDomePrime timeOff byeDivision
Home
41–24
63%
–
37–19
66%
21–3
88%
54–32
63%
Away
15–13
54%
35–19
65%
28–23
55%
10–3
77%
58–28
67%
Favored
44–23
66%
29–12
71%
56–25
69%
26–7
79%
91–29
76%
Underdog
12–14
46%
8–9
47%
10–17
37%
8–2
80%
22–31
42%

Compare any coach's record across any two situations at once, back to 1999.

Open Andy Reid in the demo
Aaron Rodgers · passer rating by situation
Home106.3
138 g · 104–33
Away98.0
139 g · 70–69
Prime time103.6
86 g · 50–36
Cold under 40°F103.9
77 g · 56–21
Off a bye101.9
22 g · 14–8
Short rest106.7
16 g · 10–6
vs top-10 defense98.1
106 g · 61–44
After a loss101.6
92 g · 58–34
Playoffs98.1
22 g · 11–11
Career rating 101.7

See any quarterback's numbers in the cold, off a bye, against a top-ten defense, and more, next to his own average.

Open Aaron Rodgers in the demo
Dallas Cowboys · average margin by season

Follow any team season by season, with every coaching change marked.

Open Dallas Cowboys in the demo
03Compare

Two coaches. Two quarterbacks. Two franchises. Side by side.

A game is two histories meeting. This is Lions at Panthers, one of the two games open in the demo. The same comparison exists for every game, every week.

Campbell vs Canales · record by situation

Set any two head coaches side by side in the same situations. The bar is the share of games won; the number is the record.

Goff vs Young · passer rating by situation

Set any two quarterbacks side by side: at home, on the road, in prime time, as the underdog.

Lions vs Panthers · share of games won by season

Set any two franchises side by side, season by season since 1999. Head to head in that time: Panthers 8–4 against Lions.

Open Lions at Panthers in the demo
04Conditional query

Ask a plain question. Get the record.

How do the 49ers do at home after a win? One question, one record. Ask the same about any team, coach, or quarterback.

Query · narrowing
Result
65–38–1+4.9 margin
Record under all 2 conditions
Sample104 games
Corpus7,369 games
Selectivity98.6%

The count is the point: every stat ships with its sample size attached, so you know when to lean on it and when not to.

Live query against the database. Hover a row to stop at that depth.

Ask your own question
05Research

Part of the week, not a last look.

The record moves from the final whistle to the next kickoff. Every matchup page is rebuilt after each slate and refreshed through the week, so it belongs in the routine, not only in the last minutes before the game.

01

After the slate

Every matchup of the coming week is rebuilt the morning after the games: coaching history, quarterback splits, scheme matchups, and where the line opened.

02

Through the week

Forecast, injuries, news, and the line refresh every few hours. When a designation changes, the team's record without that player is already attached.

03

The night before

Stack the conditions that are live this week: home, cold, short rest, favored. Watch the sample narrow and read the number with its count beside it.

04

Before kickoff

The last read. Five minutes on the matchup page with the record beside the market. The conclusion is yours.

06Evidence

Every chart chosen for a single relationship.

The insight has to land in under three seconds. Quadrant captions, reference lines, and baselines do the work so the chart needs no explanation. Everything below is real data from this week's briefings: the same charts, on every matchup, every profile.

Case Keenum · twelve dimensions · three eras

Layered radar. Where the shapes diverge is where a profile is changing: career, last two seasons, and this season on the same twelve situations, passer rating on every axis.

Case Keenum vs Drake Maye · pressure vs rating

Quadrant scatter. One dot per recent start: the pressure rate he faced against the rating he produced. Filled dots are Case Keenum, the bright one his most recent game, and the reference lines are his averages. Hollow dots are Drake Maye, his opponent this week, on the same axes.

Formation → play → result

Formation flow appears once play-by-play is loaded.

Composition

Composition appears once play-by-play is loaded.

NE at CHI · margin distribution since 1999

Histogram. 8 meetings as a distribution of margins, not a record. A 2–6 series built on blowouts reads differently from one built on field goals.

NE vs CHI · offensive rank entering each week · 2026

Bump chart. Efficiency rank entering every week, computed from season-to-date numbers before each kickoff. The crossings are the inflections.

NE vs CHI · EPA per play

Diverging bars. Both teams mirrored on one axis across three horizons; the gap is the insight, and the trailing side fades.

Case Keenum · career rating
84.5PASSER RATING0158.3
This season 110.8

Gauge. A rate on its own bounded scale: 158.3 is the ceiling, the tick marks this season.

Case Keenum · last starts · passing yards
  1. WW3 vs PHI247
  2. LW16 vs CLE62
  3. WW15 @ TEN229
  4. WW18 vs CIN176
  5. WW7 vs DEN199
  6. LW17 @ DAL206
  7. LW8 @ MIN130
  8. LW7 vs SF77

Per-game bars. Newest first, the tick is his career average, the badge is the result.

Ben Johnson · average margin by season · tenure marked

Timeline with event markers. 2 seasons of average margin; the dashed lines are a new team. The dips have names.

Year over year · passer rating
2023202661.1110.8Keenum107.471.0Maye

Slope chart. Two seasons, both starters; a crossing line is the story.

07The briefing

Every angle on the matchup. No verdict.

One briefing per game, rebuilt every week: the coaches, the quarterbacks, the form, the series, the report. Nothing is weighted and nobody is picked. The whole record is in front of you, with its sample sizes, and the conclusion is yours.

Ben Johnson · conditions present this week
Prime time4–2
6 g · +4.0
October3–1
4 g · +2.5
Career win % 65.2

Each condition in this game (night, week, division, venue, line, rest) and his record under it, next to his career rate. No combining, no scoring. The count beside each bar is what tells you how much it means.

What one briefing holds · Patriots at Bears
  • Coaching64 situational records for the head coach, a venue × condition matrix, and every meeting against the opposing coach
  • Quarterback129 game-level and 42 play-level splits (coverage shell, pressure, blitz, down and distance) layered career / last two / current
  • MomentumOffensive and defensive efficiency over three horizons, and the rank entering every week
  • Head to head8 meetings since 1999: the margin distribution, three horizons, and every score
  • Flags16 contexts the relevance selector found live for this game: streaks, debuts, revenge, rest

Read it before kickoff and you know more about this game than the broadcast will tell you in three hours. What you do with that is yours.

Open this briefing
08Method

How this works.

01

A number without a sample is a rumour

Every stat ships with the count behind it. Eight games is eight games, and the product says so rather than rounding it into confidence.

02

The intersection is the insight

Any single split is public. The value is in the conditional stack (home AND cold AND short rest AND favored), which no box score exposes and no one computes by hand.

03

The record, not a verdict

Cipher IQ lays out what has happened under every condition that is live this week. The conclusion is yours.

04

The chart is the argument

If a visualization needs a paragraph to explain it, the chart type is wrong. Every chart is chosen for exactly one relationship.

09Access

One plan. Two ways to pay.

Free

$0/month
  • Home: this week's slate and the league pulse
  • Every game's Overview: records, coaches, quarterbacks, conditions, and the analyst read
  • Standings, leaders, and the Overview of every team, coach, and player
  • Query any coach, quarterback, or team by scope: career, last five, last two, this season

Pro Monthly

$15/month
  • Everything in Free
  • Every game's Coaching, Quarterback, Scheme, Momentum, Head to Head, and Market sections
  • Track records for every team, coach, and player: baselines, per-game bars, situational splits
  • Coach against coach, and a quarterback against every defense he has faced
  • Conditional queries: stack any conditions and watch the sample narrow
  • Market history: line and volume over time

Cancel anytime

Pro Annual

Best value
$120/year
$10/month effective
  • Everything in Free
  • Every game's Coaching, Quarterback, Scheme, Momentum, Head to Head, and Market sections
  • Track records for every team, coach, and player: baselines, per-game bars, situational splits
  • Coach against coach, and a quarterback against every defense he has faced
  • Conditional queries: stack any conditions and watch the sample narrow
  • Market history: line and volume over time

Cancel anytime

Cipher IQ

Data, not verdicts. Every number is computed from the game record.

Cipher IQ is an analytics tool. It publishes historical splits, records by condition, and market history for informational purposes only. It does not offer betting advice, does not place trades, and makes no claim about what happens next. Not affiliated with the NFL, any team, or any exchange; team and league names are the marks of their owners.

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